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Articles

Tom 2 Nr 2: Fall 2009

An ideology of disconnection: For a critical political marketing

  • Heather Savigny
  • Dominic Wring
Przesłane
września 8, 2009
Opublikowane
2009-09-08

Abstrakt

The processes of contemporary politics are increasingly informed by ideas and principles that derive from conventional marketing. This, we suggest, is intimately connected to the neoliberal ascendancy which characterises the global political environment. In this article we seek to historicise the structural and ideological embedding of economic ideas within the political realm. We argue that marketing both informs and is a product of these changes and that there are important conse quences, notably the further detaching of an already disaffected public from the electoral process. Consequently we conclude that the “marketisation” of politics has come to represent an “ideology of disconnection.”