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Local media and the “political brand”: Candidates attributes portrayed on local media and their consequences on public perceptions

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personalization, political brand, electoral campaigns, attribute agenda-setting, local media

Regional — national — supranational. How the German press covers election campaigns on different levels of the political system

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Germany, election campaigns, election coverage, political system, political communication, quantitative content analysis

Political advertising — a research overview

DOI: http://dx.doi.org/10.19195/1899-5101.11.2(21).4

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Political advertising, elections, campaigns

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