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Centra, hybrydy i zmiana społeczno-dyskursywna

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center-periphery; social and discursive change; genre; textual hybrids, multimodality

Persuasives Handeln: objektbezogen, multimodal, massenmedial. Gebrauch der „Taferln“ in österreichischen TV-Wahldebatten

DOI: http://dx.doi.org/10.19195/0137-1169.35.3

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multimodality, material means of persuasion, communicative resources, pointing, placing, media linguistics, Austrian political discourse, mass media

Das Spiel mit Metaphern in deutschen Geburtsanzeigen

DOI: http://dx.doi.org/10.19195/0435-5865.142.21

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Geburtsanzeige, Tageszeitung, Metaphorik, Multimodalität, bimodaler Text, Abbildung, German announcements of birth, daily newspaper, metaphors, multimodality, bimodal text, picture

Film Novelization as Multimodal Translation

DOI: http://dx.doi.org/10.19195/0301-7966.57.10

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novelization, translation, multimodality, adaptation, image schemas

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