Desemantization of communication in (packaging) design

Abstract

Desemantization procedures constitute a very interesting subject of research on the dynamics of communication systems — how communication changes as well as the way it is used, in this case within mediated forms of communication, which are a relatively stable carrier of desemantization procedures. On the basis of such superfi cial observations, it is difficult to broadly operationalize the phenomenon. I humbly hope that this text will become a contribution to research in this area, because we came to function in the reality of redefining everything — postmodernism of language and communication, one would like to say.