POCIASK, J. People don’t buy from clowns. Zur Wirkung humorvoller Werbekommunikation – theoretische Grundlagen. Germanica Wratislaviensia, [S. l.], v. 140, p. 225–240, 2016. Disponível em: https://wuwr.pl/gwr/article/view/2243. Acesso em: 21 grudz. 2024.