The customer magazine of the automobile branch as a network of text varieties

Hanka Błaszkowska

doi:10.19195/0435-5865.145.10

Vol. 145 (2020)

The customer magazine of the automobile branch as a network of text varieties

Hanka Błaszkowska

http://orcid.org/0000-0002-1096-9021

https://doi.org/10.19195/0435-5865.145.10

Pages: 107-117

PDF (Język Polski)

Abstract

The marketing instrument of corporate communication, the customer magazine, is presented as a network of texts, subtexts and text types, and reflected against the background of intertextuality research. The customer magazine has a high intertextual potential as a carrier of texts of various journalistic genres. It is a modern marketing print medium, which, if linked with digital applications, acquires a new materiality. The surrounding of a comprehensive semiotic network refers to a further intertextual dimension of the medium.

Keywords:

intertextuality, corporate communication, customer magazine, journalistic text types, automotive terminology

Published

08-03-2021

Citation rules

Błaszkowska, H. (2021). The customer magazine of the automobile branch as a network of text varieties. Germanica Wratislaviensia, 145, 107–117. https://doi.org/10.19195/0435-5865.145.10