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Articles

Tom 2 Nr 2: Fall 2009

Selected aspects of political marketing in Slovakia

  • Antónia Štensová
  • Peter Štarchoň
Przesłane
września 8, 2009
Opublikowane
2009-09-08

Abstrakt

The authors concentrate on particular aspects of political marketing within the framework of Slovak conditions. At the beginning, the article highlights characteristics of political market in Slovakia and then focuses on the importance of selected tools of political marketing, namely marketing research (public opinion researches and pre-election surveys), behaviour of electors, influence of mass media and communication on voters (media in marketing communications of political parties, new tools of communication) and engagement of celebrities in the election campaigns. Finally visible and enlarging significance of professionalisation of election campaigns is stressed.