The aim of the article is to analyse the practice of EU structural funds projects’ publicity in Lithuania, concentrating on the issue of the so called “paid articles,” used by many of the EU funded projects. It is considered to be a negative practice, since in this case a big part of the information on EU funded projects is presented in a cost ineffective way. It might also reinforce the tendencies in the media to expect companies or public institutions to pay for a publication instead of relying on ethical relationships with public relations sources. The article attempts to show how the publicity measures of EU structural funds projects have adapted to the existing practices and have reinforced them.