Despite their vibrant contribution to the achievement of democratic governance in Nigeria, the mass media, if unchecked, could destabilize facets of society. Consternation stems from the fact that codes of ethics designed by media associations have not been binding on members, and all attempts by government to regulate journalism practice have been rebuffed, while journalists and mass media owners exult in unrestrained press freedom. Consequently, gross violations of media ethics plague journalism practices. To forestall the virulent socio-political impact of press actions observed in the past and institute responsible journalism, media associations and the general public, under the auspices of the legislature, should arrive at acceptable codes that will guide journalism practice.