This study explores the role of media in securing the electorate success of Ataka, Bulgaria’s ultra-right-wing party, as well as their contribution to the rise of nationalistic tendencies among the Bulgarian electorate. To accomplish this, the study sets two goals: fi rst, to explore the political and socio-cultural environment which has allowed for the growth of ultra-nationalist rhetoric in Bulgaria, and second, to examine how Ataka’s media publicity machine, with a specific focus on their new media tactics, have contributed to securing popular support for the virtually unfettered expression of ultra-nationalistic ideas. By conducting a critical analysis of Ataka’s use of electronic media, including websites, online forums, and other social networking tools, the study analyzes the importance of electronic media to a right wing party such as Ataka, that catapulted it from complete obscurity into a political force of national importance.