The purpose of the article is to discuss the regulatory and self-regulatory approaches to the media in Bulgaria having an impact on professional reporting on minorities’ issues and encouraging intercultural dialogue among various social and ethnic groups. As an element of democratic transition, the formation of a new media culture and attitude towards minorities in the country is a long and complicated process combining legal and media components. One of the expected positive outcomes of the transformations taking place has been the creation of truly independent and professional media that can successfully exercise their public integrating function. The text analyzes different national research projects and publications in the field. The final section is dedicated to the experience of the national minority press and the two national public broadcasters — the BNR and the BNT — featuring their problems and achievements.