• Distributed gatekeeping. Uncovering the patterns of linking behaviors on Facebook

Distributed gatekeeping. Uncovering the patterns of linking behaviors on Facebook

DOI: https://doi.org/10.19195/1899-5101.10.1(18).2
Wojciech Walczak
Google Scholar Wojciech Walczak
Krzysztof Olechnicki
Google Scholar Krzysztof Olechnicki
Michał Meina
Google Scholar Michał Meina
Publikacja:

Abstrakt

Based on an analysis of 770,269 links posted by 1,969 Polish Facebook users, the present article investigates how the users’ characteristics influence their link-sharing behaviors, and how these characteristics are related to social rewards received for posting links. Male users, older ones and inhabitants of larger cities tend to link more to politics-related news they also receive more social feedback for doing that while female users, younger ones and inhabitants of smaller locations tend to link more to entertainment-related sites. The cluster analysis of linking strategies of Facebook users suggests that the most common behavior is to provide a mixture of news and entertainment-related links, although pure “news-keeper” and “entertainment-keeper” types of users are distinguishable.

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