In the circumstances of the last decade, when the real unchaining of mass media took place as well as its intense invasion in politics, the whole activity of mass media, actually subordinated to politics, is considered precisely from the point of view of the political circumstances, therefore of the electoral campaigns, in the first place. The rhythm and the trajectory of Romanian political life result from the electoral cycles. Electoral years have influenced Romanian politics, giving it sense and consistency in the medium term. The paper presents the main characteristics of electoral campaigns in Romania.