Abstrakt
The paper describes the circumstances of establishment and functioning of one of the most renowned wine and gastronomy companies in Germany in the 19th and 20th century – M. Kepinski & Co. Both the research and the paper narrative center on the formational process of the company, which now constitutes a timeless brand in the full meaning of the word, being an umbrella brand for a five-star hotel corporate group M. Kempinski & Co., with the headquarters in Geneva and establishments in Berlin, Munich, Dubai, Singapore, Havana, Riga and Vilnius, among others.
Słowa kluczowe:
M. Kempinski & Co., Moritz Kempinski, Berthold Kempinski, Germany, Wroclaw, Berlin, Jews, 19th century, 20th century, wine, gastronomy, brand