In the Shadow of Their Brand. The History of the M. Kempinski & Co. Company From Wroclaw

Abstract

The paper describes the circumstances of establishment and functioning of one of the most renowned wine and gastronomy companies in Germany in the 19th and 20th century – M. Kepinski & Co. Both the research and the paper narrative center on the formational process of the company, which now constitutes a timeless brand in the full meaning of the word, being an umbrella brand for a five-star hotel corporate group M. Kempinski & Co., with the headquarters in Geneva and establishments in Berlin, Munich, Dubai, Singapore, Havana, Riga and Vilnius, among others.