Formalne i semantyczne aspekty eksperymentów graficznych ze strukturą wyrazu. Analiza na przykładzie tytułów prasowych
Formal and semantic aspects of graphic experiments with the word structure. An analysis of newspaper headlines
The paper discusses graphic experiments with the word structure that can be found in Polish newspaper headlines. In the first part, a preliminary formal typology of these experiments is presented. In the second part, some phenomena closely related to graphic experiments with the word structure in newspaper headlines are analyzed, namely iconicity and conceptual blending. The paper also explores the function and context of the graphic experiments in question, such as the condensation of multiple senses, and their attractiveness to the contemporary audience, familiar with multimodal discourse.