Revolution or evolution? Transformation of TV news report
We would like to analyze TV news report. This term is frequently used, the researchers do not specify which charakteristics of this genre are the most specific and essential. We understand news as a component of television newscast, regularly scheduled TV program. The form of the news bulletin is apparently unchanged because the sending-receiving mechanisms are constant, with telegenic newscasters, aproperly arranged studio, two-, three-minute long news reports, and the roles the spectators are cast in. These tricks, however, only serve the senders’ strategies, which make it necessary to define the television news report in adynamically changing media reality. Since the genre is an open and dynamic structure and seamlessly adapts to current needs, it is possible to approach it “diachronically” and present its evolution — mild, fluid, predictable change, and revolution — radical, abrupt change.