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Articles

Vol. 23 (2012): Akty i gatunki mowy w perspektywie kulturowej

Gatunki globalne w  polskiej telewizji. Rekonesans

  • Iwona Loewe
Submitted
31 December 2012
Published
31-12-2012

Abstract

Global genres in Polish television. Reconnaissance

A television genre is an important part of popular culture which is closely linked with mass culture, one of the effects of cultural globalization. Therefore, the author believes that television should be equipped with conventions recognisable at supranational levels. A global genre is commonly used in the globalised parts of the contemporary world in the European Union, North America and countries of East Asia, where it is recognised and fulfils the same functions. It can become global through the agency of media. Although the modern television is suspected of cultural imperialism, not every television genre can be categorised as a global genre. At this stage of research, the author recognises the following as global television genres: debate, feature film, pop chart, news magazine, morning guide, reality TV show, talk show, television quiz show, teleshopping and interview.