About the tabloidization of environmental discourse
Tabloids with their tendency to emphasize a sensational approach to the issues; to project a common, simplified and highly anthropocentric worldview; to construct communicative scenarios based on division we–they and social myths nowadays more and more often raise issues connected with ecology. However, the manner of their presentation differs entirely from the communicative standards required in ecological environmental discourse. The aim of this paper is to present the communication collision which arises as a result of the clash of the common, and the environmental projection of the reality, and its consequences to the identity of environmental discourse, as well as the influence on the formation of a common ecological awareness. This research was based on the Critical Discourse Analysis methodology with reference to the critical trend of ecolinguistics and used analyzed material from 2008 and 2009 editions of the tabloid “Fakt.”