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Tom 4 (2011): Tabloidy — język, wartości, obraz świata

Tabloidy w badaniach medioznawczych

  • Magdalena Wojdyła
1 stycznia 2011


Tabloids in media studies


This paper discusses the history and current state of tabloid studies in Poland and abroad. As the classical distinction between quality press and tabloid newspapers ceased to exist, one may notice a growing role of the latter and increasing tabloidization of other media. This phenomenon can be approached at two levels: micro level — limited to media environment and macro level — embracing social aspect. Among the causes suggested by the researchers are changes in the social structure and morality of the readers and the emergence of new technologies that have strong impact on progressively competitive market. The first part of the paper is devoted to the origins of the tabloid newspapers, whereas subsequent ones examine the content, form and style of the same. Finally, presentation of various typologies shows heterogeneity of the tabloid group. In addition, the paper provides information about the readers as well as the viewpoints of journalists and scholars on tabloid media.