The aim of the article is to demonstrate whether text authorship influences its reception and how authorship impacts the assessment of text comprehensibility by respondents. When measuring the impact of authorship on text perception, we used biometric methods (face-tracking and eye-tracking), to which we added survey responses. The analysis of emotions revealed a variety of the respondents’ emotional reactions to the same text depending on the authorship attributed to it. This impact is associated with emotion-generating distance from or acceptance of the author. The distance refers to the marks of the lifestyle of the group represented by a given respondent or one to which the respondent aspires.