Analiza porównawcza haseł wyborczych polityków kandydujących na prezydenta Polski w 1990 i 2015 roku

Abstract

The comparative analysis of electoral slogans of the Polish presidential candidates in 1990 and 2015

The subject of this article are the electoral slogans of the Polish politicians, who were the presidential candidates in 1990 and 2015. Looking at their the election slogans it is seen that the slogans represents a different tendency. The electoral slogans of the politicians, who were candidates in elections in 1990 say critically about the communist system and also say about the big value of Polish society. The electoral slogans of the politicians in presidential elections in 2015 say about patriotism, national traditions and about the big value of Poland as well. The present conditions change the themes of the electoral slogans. The author presented tendency which the slogan represented. The author described the linguistic persuasive techniques that politicians used in slogans.