Unsustainable consumption and the ways to balance it
As is clear from the title of the article, its subject is the concept of unsustainable consumption and ways to balance it. This phenomenon is negative and is counterbalanced by sustainable consumption, which means a use of goods, as well as services in a way that will enable the assumed goals of a new development paradigm — “sustainable development”, which has the features of balancing, sustainability durability and self-sustainability. The study was based on literature research in the field of Polish and foreign literature, which describes the phenomenon of balanced and unsustainable consumption. The immediate goal of the article, resulting from the above study, is to show the contradiction between the phenomenon of sustainable consumption and consumerism, and to identify the factors through which the emerging negative phenomenon can be balanced, which ultimately contributes to the quality of society in a clean environment.