The beginnings of the shaping of social representations of borrowings in the public sphere
The article presents an initial phase of the process of shaping of social representations of borrowings. The aim was to obtain a view of the way in which participants of the public sphere talked about these elements of language, how they perceived them as well as what common sense image was created on this basis in the communication sphere and how it was modified. The first judgements and opinions on the matter of foreign words appeared around the 16th century and evolved from that moment. The theory of social representations developed by Serge Moscovici was applied as a theoretical and methodological basis of the description. Its research tools allow us to see the way in which societies construct meanings of matters important to them. On the basis of the analysis of the material it was established that from the beginning there were rather antagonistic elements of social representations of borrowings. The functionality of borrowings was noticed. Yet it was postulated that they should be eliminated from texts on account of the necessity to develop the native language, the incomprehensibility of statements as well as the excessive trend of foreignness.