In a broader sense, the text deals with the growing popularity of video trailers for books, explains their functions and defines their place in the sphere of reading culture. In a more narrow sense — the cinematic features of literary trailers were analyzed and compared with traditional film trailers. The article presents a preliminary analysis of various technical aspects of this type of production, with particular emphasis on tools such as the cinematic book trailer. The discussed themes are related to issues which are fundamental for creating effective communication in the dynamically developing online space: communication between readers, authors and producers of book trailers, which in the near future may become one of the most popular and refined forms of promoting literature on the internet.