Klasyk nieortodoksyjny. Estetyka książki w twórczości Andrzeja Heidricha

Abstrakt

An unorthodox classic. The esthetics of a book in Andrzej Heidrich’s works

Graphic design in Poland after World War II has not been completely explored so far. This article de­scribes the state of graphic design during the Polish People’s Republic period as well as presents the life and work of Andrzej Heidrich — one of the leading designers of that time. It shows his artistic versatility, which manifests itself in designing such varied works as books, banknotes, bookplates, postage stamps, identity papers and more. The main purpose of this article is to present one of Heidrich’s work aspects — the book design. The conclusions show that Heidrich is the advocateof clas­sic solutions, developed by former printing masters. However, he attempts to modify some elements, making them modern and original.