Anchoring: Cognitive bias and numerical conception

Pàvlos Kipouràs
Google Scholar Pàvlos Kipouràs


Anchoring is a cognitive bias connected to the conception of information by every individual. The initial notion created becomes a significant point of reference for all future interpretations of the same object or data, so as to block any further re-elaboration to the initially defined information. The article presents a practical case of a false numerical conception due to anchoring

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