In the article I trace the tactics of recalling (and avoiding) earlier names of the contemporary Wrocław as an element of creating its cultural heritage. On the example of historical studies and using the method of discourse analysis, I present the mechanisms of creating differently accented pasts of the city. Based on the use of a historical name (e.g. Breslau) or consistently only contemporary one (Wrocław) I indicate that the strategy for choosing the name is based on different, ideologically conditioned narratives. Some researchers, using earlier historical names of the city, create an image of a constantly changing European urban center, while others, using only the present name, construct the image of the city as a continuator of a centuries-old urban tradition, with the dominant Polish perspective on historical narrative.