The Anthropology of Picture. The Reason to History of Picture

Abstrakt

Thanks to the expansion of the new media the modern aesthetics have faced the necessity of redefinition of the picture, its meaning, functioning in the antroposphere, relation to what it represents, presents and refers to. The new technologies generating the mechanical pictures have disturbed the certain, lasting for centuries, tradition in comprehension the picture. The new media have assigned a different order of icon-type comprehension, it has introduced the different semiotic codes describing the relation between the reality, its picture and memory. They are responsible for the drift of oralwritten culture and entering into the visual culture. The visual character of modern culture is based mainly in the invention of photography. The invention of photography is a key moment to the rise of the new media and a huge changes on the art grounds.