• Strategia promocji filmów „gore”

Strategia promocji filmów „gore”

DOI: https://doi.org/10.19195/2082-8322.12.10
Michał Grala
Google Scholar Michał Grala
Publikacja:

Abstrakt

A description of strategic promotional tools used by gore filmmakers and distributors. The analysis is based on titles, posters and other promotional methods designed to attract the viewer. Text and visual elements were analyzed. Based on this, categories were created that became the canvas of quantitative and qualitative analysis. The basis for the selection and development of the material was the gore lexicon of films.

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