Using digital tools in the context of female dominance in the real estate market

Abstract

For society, women’s work is an important reserve necessary for the effective development of production. Negative trends related to female employment have a detrimental effect on the country’s demographic situation, as well as on social relations. Statistics show that it is women who experience the most problems in terms of career growth and professional development. The volume of job offers for women is characterized by a much narrower professional range, and the average salary level is lower. In addition, a woman’s chances of losing her job are always higher than those of men. However, the digital economy provides new employment opportunities for women. Working in real estate combined with digital tools increases female employment and equalizes income levels between men and women. The purpose of the article is to study the state of use of digital tools in the field of real estate, as an important component of increasing the efficiency of the work of real estate agency personnel.