Polish press from the inter-war period on mass tourism

Abstract

The author of the article seeks to examine accounts published in selected tourist and satirical magazines in the Second Polish Republic in 1918–1939 and addressed to a wide readership. She has selected titles published in big cities — Warsaw and Kraków — because their big-city nature implied the way in which the subject matter in question was presented. The analysed periodicals are: the Warsaw Turysta (1927–1928) and Wiadomości Turystyczne (1931–1939); the Warsaw-Kraków Turysta w Polsce (1934, 1935–1938) and the satirical magazine Wróble na Dachu published in Kraków and Warsaw in 1930–1939. The author has carried out a qualitative analysis, using the tools of literature and press studies, and has identified journalistic strategies employed to popularise mass tourism in the mountains.