Articles
THE PRESENTATION OF BRUCE BLOCK’S BOOK THE VISUAL STORY: SEEING THE STRUCTUREOF FILM, TV, AND NEW MEDIA
The article is a summary of the Polish edition of Bruce Block’s The Visual Story: Seeing the Structure of Film, TV, and New Media. In this book, Block puts forward this thesis: Film has from its very beginnings been a visual art; the chief goal of any filmmaker should be telling the story in a way that will incline the audience to accept their point of view without fail. The review of Block’s study focuses primarily on the discussion of those elements of the language of film that most contribute to the process of making film a visual art. Taking into account the strong points of the book — the proper ordering of ideas and their clarity — the reviewer highlights its generalizations and the lack of focus, and poses this question: “To what reader is The Visual Story told?”