Komunikacja lekarz–pacjent a wizerunek lekarzy i podmiotów zdrowia publicznego
Patient–doctor communication, and the image of physicians and public health entities
The text is an attempt to analyse the problem of the image of health care system and its personnel mainly doctors in the context of communication. Author shows that the basic question in the context of doctor–patient relationship is the question of reliance and trust. Reliance is consequently the matter of communication, so the better communicative competences the doctor has, the bigger is the trust of patients form him/her.