A play of senses. Multimodality in Polish reporting on the basis of “Outriders”

Abstract

The overwhelming inflow of information and the rising competitiveness on the market for media require editorial offices to constantly fight for the audience’s attention. At times when they, given the ever-increasing amounts of stimuli, tend to become bored in the blink of an eye, journalists wonder how to encourage them to engage in a good read. A possible solution to this problem could be the intensification of multimodality’s role in media broadcasts. Such multimodality can be used in multimedia reports, which are increasing in popularity. In Poland, a group involved in such activities is called “Outriders”.