The image of masculinity in the communication of extreme right-wing organization Proud Boys

Abstract

The article tells how the Proud Boys group, which is part of the Alt-Right movement, constructs masculinity. I examined the corpus comprising articles published on the official Proud Boys website. The methods used to conduct the research were characteristic of corpus linguistics. The paper takes into account how the Proud Boys group presents a “real” man, specifies his characteristics, checks if the image is coherent with the group’s promotional materials and also describes the negative stereotypes of a “beta male”, which is used to differentiate the desired patterns. The research further reviews the role of pornography in the organization’s communication and the image of women and womanhood resulting from its communication.