User experience in the streaming era — a comparative analysis of VoD services available on the Polish market

Abstract

For the last couple of years streaming services have been taking part in a race, in which the user’s atten-tion and subscription are the prizes. In today’s world entertainment offers are being thrown at users from all sides. They do not have the time needed to check them all. Competition in this segment is enormous. It is not about providing a wide variety of movies, TV series or programmes anymore. To gain viewers’ loyalty, you need to ensure the best possible experience of using a product. The aim of this article is therefore to analyze and compare the elements of UX used in video players of platforms such as Netflix, HBO GO, Amazon Prime Video, and Player.