Analysis of the discourse of “Gazeta Polska Codziennie” about LGBT+ persons: Considerations in the context of the 2020 election campaign

Abstract

One of the main themes of the 2020 presidential election campaign in Poland turned out to be a dispute — defined by many people as ideological — over the shape of the Polish family, as well as the rights of LGBT+ persons. The aim of the article is to analyze the discourse of the right-wing, conservative Gazeta Polska Codziennie about members of the queer community, specifically in the period between February 5 and July 10, 2020. Using content analysis methods to outline the strategies of constructing the image of the LGBT+ community in the selected daily will not only allow a critical look at the events that took place in the past, but may also serve as a forecast of things that may happen during the parliamentary election campaign. It cannot be ruled out that in the Autumn, in the perspective of serious economic problems and the war in Ukraine, the indicated issues will again dominate the political narrative.