Articles

Vol. 2 (2011)

Funkcje i struktura dziennikarskiego samoopisu — przypadek „Naszego Dziennika”

Pages: 41 - 55

PDF (Język Polski)

Abstract

Function and structure of journalism’s self-description — a case of “Nasz Dziennik”

 

Karina Stasiuk-Krajewska analyzes publications of “Nasz Dziennik” and presents basic elements of media and journalism’s self-description strategy in the analyzed texts. The main mechanism of the strategy is negative delimitation in context of the so-called mainstream media. The basic function of the strategy is constructing and maintaining the position of “Nasz Dziennik” on competitive media market.