Rzecznictwo prasowe a kształtowanie wizerunku polskich zgromadzeń zakonnych. Teoria — praktyka — case study

Abstract

Spokespersons and the image of Polish female religious orders. Theory — practice —case study

The authors examines the status and practice of communication-related actions dealing with the image, publicity and building relations with the external world, actions taken by female religious orders operating in Poland. He focuses, in particular, on the issue of the professional status positions and powers associated with them of spokespersons of the various congregations. In addition, the paper contains survey data as well as a case study of crisis situation management concerning a female religious order.