Aanspreekvormen in Poolse, Nederlandse en Vlaamse onlinepersoneelsadvertenties voor hoogopgeleiden

Abstrakt

This article reports on a quantitative investigation of the current use of forms of address in job advertisements for highly educated persons in Poland, the Netherlands and Flanders. The findings are based on a corpus of advertisements found on the websites of jobat.be, intermediair.nl and gazetapraca.pl. Sociolinguistic theories on forms of address and intercultural communication theories are used to explain cultural differences in the use of forms of address. Advertisements from different sectors of the economy are moreover being compared in order to find out whether in Poland — just as this is the case in the Netherlands and Flanders — we can distinguish progressive and conservative organizations and / or companies on the basis of the type of forms of address applied in the advertisements in order to address potential candidates.