Wykorzystanie mediów społecznościowych przez polskie parlamentarne partie polityczne poza okresem kampanii wyborczych

Abstrakt

The use of social media by the Polish parliamentary political parties outside the period of election campaigns

The use of social media by the Polish political parties to communicate with internet users as potential voters in 2013, which was a year in which no nationwide election campaigns took place, shows the real level of consciousness of the main political parties as well as specifi c nature of communication through social media. Qualitative analysis, results of an on-line survey and focus group study composed of specialists in political science and public communication shows that political parties fail to take an advantage of social media as a tool to create solid and long-lasting relations with potential voters. They want to push their own content without creating a dialogue with the user.