Walka o dobrą zmianę: medialne narracje w parlamentarnej kampanii wyborczej w 2015 roku

Abstrakt

The struggle for good change: Media narratives in the parliamentary election campaign in 2015

The role of media narratives in politics is particularly important in the time of narrative media, which interpret reality more than they report on the course of events. The article presents the results of research on the content of TV news programs Wiadomości of TVP, Fakty of TVN, and weeklies Polityka, Newsweek and W Sieci from the period preceding the parliamentary campaign in 2015. The aim of the analysis was to determine to what extent the election materials illustrate the activities of the political actors and how many prepared narratives were intended to clearly suggest to the voters who to vote for. The conclusion drawn from the research is that positive and coherent narratives can significantly increase the chance of achieving electoral success.