Designing
https://orcid.org/0000-0002-8830-189X
This article is about general approaches to designing packages in addition to design strategy, communi-cation strategy and business strategy. Combining different design practices is not an endless repository in this article according to package design — it is just a first attempt at describing general design prac-tices. This article is more of an introduction to strategic packaging design.
English
Język Polski
https://doi.org/10.19195/2082-8322.13.11