The spectrum of media engagement as a challenge for Polish media studies

Abstract

The phenomenon of media engagement is almost untouched by Polish media studies. Due to its complexity, however, it requires intensive description and investigation. This text aims to furnish a overview of the most significant and intriguing theories pertaining to the phenomenon of media engagement. It discusses both the work of researchers from the 20th century (such as Horton and Wohl or Rubin and Perse) and the most recent concepts related to this issue (such as Annette Hill, John Corner, or Elizabeth Evans). The text concludes by highlighting the general challenges for Polish media studies related to the study of this phenomenon.