Articles
https://orcid.org/0000-0003-2697-1289
The image of the Eastern European countries based on the example of advertising communication of selected countries — Ukraine and Russia
The text is an attempt to analyze current marketing strategies of Ukraine and Russia, with particular emphasis on branding of both countries. It may in fact be a starting point for constructing the image of so-called Eastern Europe, in the perspective of building uniqueness and market competitiveness of this region.
English
Język Polski