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The methodological context

Vol. 9 (2018): Research methodologies and practices

Language, identity and discourse — between theory and methodology: The idea of empirical research

  • Karina Stasiuk-Krajewska
  • Michał Ulidis
DOI
https://doi.org/10.19195/2082-8322.9.11
Submitted
17 April 2019
Published
17-04-2019

Abstract

 

Language, identity and discourse — between theory and methodology: The idea of empirical research

The main goal of the text is to present some ideas about theoretical/methodological possibilities of communication research and to propose two ways of their implementation — for the self-description and identity analysis of the Polish third sector foundations, associations and the creative sector mainly branding agencies. In a broad sense, it is also an attempt to answer the question about the correlation of the reconstructed linguistic and discourse facts ways to talk about things with the kind and intensity of emotions arising in the process of decoding their messages and subsequently with their efficiency in social practice brand communication or fundraising.