Przejdź do głównego menu Przejdź do sekcji głównej Przejdź do stopki

Artykuły

Tom 4 (2013): Marka, media, komunikacja

Motocykliści jako grupa komunikacyjna. Wizerunek wewnętrzny na podstawie badań empirycznych

  • Maurycy Graszewicz
  • Michał Ulidis
Przesłane
31 grudnia 2013
Opublikowane
31-12-2013

Abstrakt

Motorcyclists as a communication group. An internal image based on empirical research

The article is a report on empirical research into the image of a specific communication group. The studied entity is primarily a communication group and then perhaps thus social group. The studied phenomenon was communication. Its analyses were used to distinguish a group, the image, cohesion and stability of which were tested by the authors. The leading theoretical-methodological concepts adopted by them were: constructivist definition of communication and systemic definition of society.