Packaging consumption and waste management: Between culture and disaster

Abstract

Culture is often identified as an essential source of environmental, social, and economic disasters. At the same time, however, culture is a great absentee when it comes to solutions limiting the negative impact of global disasters. It is taken into account at most in projects for protection against the effects of disasters, and even in this area, the hopes are usually placed on technological solutions. The ineffectiveness of such an approach is clearly visible when analysing waste legislation, which was intended to regulate the packaging market, but in practice is helpless against the experiential marketing influencing consumer decisions.