The quest for a successful book-to-series adaptation in the times of SVOD — using the examples of “The Handmaid’s Tale and Alias Grace” by Margaret Atwood

Abstrakt

A fascinating factor of so-called mass culture is the ability to adapt to society and its needs. The same pattern seems to be followed by the film industry, as it has been influenced by other branches of entertainment, television included. These are SVODs (Streaming Video on Demand platforms), which offer a growing number of screen adaptations of literary works. The following paper aims to analyse some criteria upon which book-to-series adaptations might be regarded as successful, using examples from The Handmaid’s Tale and Alias Grace.Produced respectively by Hulu and CBC, both based on books by the Canadian female writer Margaret Atwood, the analysed shows confirm that the audience is more inclined to watch (and read) an intertextual production that often reflects and comments on contemporary political and social reality.